My Founding Story

Hi, I'm Kirby Kaden

Drawing from my 25+ years of experience, I've honed my expertise as a turnaround specialist, working extensively with small to medium-sized businesses. My focus spans Sales, Marketing, and Team Development, pivotal areas where breakthroughs often unfold.

In the realm of business education, my consultancy offers a transformative experience that can be implemented right away. It establishes an atmosphere of accountability, disciplined decision-making, and innovative thinking, fostering lasting skills. I'm committed to pushing you beyond your limits while ensuring the journey is both enjoyable and engaging.

Throughout my career, I've encountered the challenges of making poor hires, prompting me to embark on an exhaustive journey to uncover the secrets of consistently hiring exceptional sales professionals. Following research and study at the Gallup Institute, I've curated a proprietary system proven to consistently deliver profoundly talented sellers. This process has successfully turned around underperforming media properties for corporate giants like CBS, Clear Channel, and Univision. Transitioning into a consulting role, I've applied this same successful approach to companies across more than 50 industries.

Described as a "Sales Hiring Obstacle Course," the developed process allows candidates to "PROVE" their suitability rather than simply telling us. It eliminates the predictability of standard interview questions, subjecting candidates to an unexpected and challenging process that only the most talented salespeople can navigate successfully. The perennial challenge in every business is the difficulty of hiring strong sales talent. Research encompassing over 2,000,000+ salespeople reveals that only 6% are "elite," approximately 20% are considered pretty good, while a staggering 74% of all sales hires result in a significant waste of resources.

Consider the comprehensive costs associated with poor hires, including salary, benefits, equipment, training expenses, unconverted leads, missed quotes, brand reputation damage, and diminished team morale. Studies indicate these costs can range from $240,000 to $1,300,000+. Our system removes the guesswork, enabling you to objectively and accurately identify the sellers who will make a nearly immediate impact on your business revenue.